Donor Alliance (DAI), a US organ procurement organisation, managed and enhanced its brand image through robust media relations, marketing, event programmes, excellent service, and a newly created speaker's bureau. Using social media, DAI systematically increased public awareness and provided a venue for sharing and forwarding donation stories. These avenues of social media assisted DAI in…

BPIR Categories

13.5 Develop public relations program
4.1.1 Identify market segments & target customers
4.1.2 Manage advertising & promotional activities
4.1.4 Develop & implement marketing strategy

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