When they realised they shared many of the same customers - athletes who listened to digital music while running or working out - Nike, a US-based manufacture of sportswear, and Apple Inc, a US-based designer and marketer of consumer electronics, got together. The firms created an integrated system of sneakers and clothing designed to carry…

BPIR Categories

2.1.2 Identify economic/industry trends
3.4.1 Design product/process/service enhancements
4.1.1 Identify market segments & target customers

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