Brand management in banking and investments

In 2003 Univest Corp, a US financial institution, determined to evolve its brand through its acquisitions and reinforcement of name equity, and leverage its brand as a community bank providing solutions for local consumers and businesses. As a first step the logo was enhanced by adding the words "banking," "insurance" and "investments" to strengthen the message and a tagline of "Financial Solutions for Life," reinforced the company’s platform of banking, insurance and investments. The company ...

BPIR Categories

4.1.4 Develop & implement marketing strategy
1.3.3 Review customer relationship approach
15.6.4 Market, selling & invoicing processes