BPIR Categories
2.2.4 Formulate and review business unit strategy4.1.4 Develop & implement marketing strategy
8.1.1 Leaders develop/manage org culture,vision&values
In 2005, faced with degraded earnings, sluggish sales growth and stagnated innovation, Coca Cola, the US-based drink maker, issued a "manifesto for growth", which incorporated a sweeping vision, long-term objectives and a set of beliefs about the world and business. The manifesto uncompromisingly demanded that Coca Cola leaders were to work together to re-energize the brand around the world. The manifesto engaged natural tensions between many new global initiatives and the need for geographic GM...
4.1.4 Develop & implement marketing strategy
8.1.1 Leaders develop/manage org culture,vision&values
4.1.4 Develop & implement marketing strategy
8.1.1 Leaders develop/manage org culture,vision&values