International Spirits Distributors (ISD), (not real name) an importer and distributor of alcoholic beverages in Thailand, faced problems from brand counterfeiters. In 1988 71% of a market of 380,000 cases for the company’s premium branded product was sold by counterfeiters with massive losses for both the company (sales and brand confidence) and the government (taxes and duty). The company developed and, with the cooperation of police and government organisations, initiated a four objective st...
BPIR Categories11.6.4 Manage physical risk
13.8 Manage legal and ethical issues
4.1.4 Develop & implement marketing strategy
15.5.3 Activities to reduce & prevent nuisance/harm