Brand management strategy embeds founder’s values
To continue to grow their business a new generation of a US Family land development and housing construction business decided to ensure that the founder's values were firmly and explicitly embedded in the family business. A strategy was developed to leverage the founder's legacy and professional governance initiatives were introduced. To follow best-practice, after conducting a situation and needs analysis, external outside the family nonexecutive directors were invited onto the board. A family ...
BPIR Categories
4.1.4 Develop & implement marketing strategy
8.1.3 Develop and administer governance system
8.1.1 Leaders develop/manage org culture,vision&values