InSpecs produced low priced prescription glasses which were manufactured while the customer waited, however a good product and a great price were not enough to generate the expected growth. The product which had been very successful in Japan failed to meet expectations in Hawaii. The offerings seemed “too good to be true”, advertising contained confusing messages, and the product was inappropriately pitched/presented. Market analysis along with a comprehensive design strategy led to signific...

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4.1.4 Develop & implement marketing strategy

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