To turn customers into brand ambassadors, Chevrolet (Chevy), a US automotive company, developed strategies to create brand loyalty and credibility. Chevy developed a master programme to use face-to face meetings to drive people to the company website. Little League Baseball games were sponsored and Chevy representatives handed out cards that simply said "Chevy Ignites" and…

BPIR Categories

1.3.1 Build customer relationships
4.1.4 Develop & implement marketing strategy
4.1.2 Manage advertising & promotional activities

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