Beginning with a business model similar to other radio entrepreneurs, Clear Channel Communications, began to make unique business model innovations to shift from being a local radio station a into a global provider of effective, lower cost advertising packages. The company created complementary audiences in different media that fitted advertiser needs in low cost ways. Acquisitions helped the company expand nationwide and internationally in radio, television, billboards and live concerts. Sales ...

BPIR Categories

4.1.4 Develop & implement marketing strategy
2.2.4 Formulate and review business unit strategy
15.3.1 Financial performance

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