To reduce the cost of providing its financial advisers with relevant and timely information, and raise the cost of entry for potential new rivals, generating a competitive advantage, Merrill Lynch, a US based global financial services firm, outsourced the restructuring of its wealth-management workstation platform. The process was marked by strong interdependencies (such as market data, financial planning tools and CRM capabilities), and was of high strategic importance. Merrill Lynch took a par...

BPIR Categories

2.4.2 Create and implement outsourcing strategy
13.1 Develop and manage supplier/customer partnerships
6.2.1 Select suppliers/outsourced contractors

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