To maintain social responsibility as a priority, ConAgra Foods, a large US packaged foods company, initiated a customer relationship management / cause related marketing strategy in 1999. The company launched Feeding Children Better, a multi-year, multi-million-dollar programme to end childhood hunger in America. The company opened a number of new Kids Cafes which provided kids-only after school feeding each year, and transformed the hunger relief distribution system in the USA by funding the Ra...

BPIR Categories

4.1.4 Develop & implement marketing strategy
13.1 Develop and manage supplier/customer partnerships

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