Faced with acquisition by a European competitor, the VP Communications for a multinational manufacturing company, determined to improve communications to employees over the period of uncertainty and change. Critical success factors were determined as communicating leadership vision and values, enhancing understanding the business case for merger, building employee confidence in the company's future, and transferring knowledge of the merger process. The tools and tactics used to achieve these goa...

BPIR Categories

14.3.6 Provide ideas management & innovation processes
8.2.1 Leaders communicate with employees
9.7.1 Encourage employee involvement and feedback

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