Effective change at Telus Corporation, a Canadian supplier of data, Internet Protocol (IP), voice and wireless communications services is about getting its employees marching in the same direction. To manage change the company held fast to its six strategic imperatives and four values (including the value of 'We embrace change and initiate opportunity') which were built through a company-wide employee survey in 2000. The company was in danger of losing a dominant position in the West of Canada ...

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14.3.6 Provide ideas management & innovation processes

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