The US travel industry was hard hit in the wake of the attack on New York in September 2001, which followed an earlier drop of 60% in corporate travel, however Rosenbluth International was well prepared to meet the challenge. The company had established a change management strategy in order to survive and thrive in an industry going through chaotic times. The strategy incorporated: 1) Building a culture of trust and maintaining it as a corporate priority to empower staff to dig deep and sacrific...

BPIR Categories

14.3.6 Provide ideas management & innovation processes
8.2.1 Leaders communicate with employees
8.2.2 Create an environment for empowerment/innovation

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