, The Chicago Blackhawks, a US professional ice hockey team had an idea - to raise awareness about the ‘Power of Goals’ by sharing shared emotions and communication. The team gathered personal goals from team members, from their stars all the way to their brand-new recruits, and from fans. The campaign resulted in widespread content…

BPIR Categories

13.9 Anticipate public concerns
2.5.1 Communicate policies & strategies

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