Among other things that Customer Satisfaction Surveys at MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, measured satisfaction with Clarity of Product Information, recognised as a tool to identify how easy it was for consumers to gather and understand information about a brand. From 2011…

BPIR Categories

15.6.4 Market, selling & invoicing processes
15.6.10 Information, knowledge management, & IT

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