The Nestle Purina Pet Care Company (NPPCC), a US based pet food and care products manufacturer and winner of the 2010 Malcolm Baldrige National Quality Award (Manufacturing Sector), incorporated community support initiatives in its annual business plan. Key initiatives undertaken included: Programmes to feed homeless dogs and cats; Monetary donations and food and marketing awareness to animal shelters; support for 500 animal rescue groups in the US; Monetary support, employee commitment and volu...

BPIR Categories

13.7 Develop community relations
13.1 Develop and manage supplier/customer partnerships

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