To help achieve its vision of building a healthy community, all staff at AtlantiCare a US not-for-profit health system and winner of the 2009 Malcolm Baldrige National Quality Award, were expected to demonstrate community involvement. Key communities included patients and their families, employers and partners, community organisations and other customers. Key communities were further segmented through designation as a primary or a secondary service area. AtlantiCare partnered with schools, socia...