When a telephone survey revealed that people were not really reading its newsletter, U-Mass/Five College Federal Credit Union, committed itself to improvement. The Credit Union: 1. Made the newsletter simple to read with straight-to-the- point copy, snappy headlines and a straightforward, eye-catching layout. 2. Provided stories about members and employees and their successes. 3. Included useful financial tips. 4. Offered an e-mail version of the newsletter. 5. Publicised new programmes in the n...

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13.5 Develop public relations program
1.3.2 Determine & provide customer contact mechanisms

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