To compete effectively against the real big box retailers like Wal-Mart, Aldi, a US discount food retailer, employed a low cost strategy and targeted consumers with low-to-moderate incomes. The company: 1. Stocked mainly private label products and negotiated rock-bottom prices from its suppliers. 2. Maximised inventory turnover by only stocking common food and related products.…

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy
4.2.3 Confirm specific service requirements

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