When Advanced Micro Devices (AMD) announced it had developed a quad-core processor with launch scheduled for mid-2007, Intel, believing that there were only two types of firms: "the quick and the dead," used a fast cycle time approach to design and produce its response. By reducing the cycle time, Intel launched its quad-core processor in November 2006. Although AMD was first to perceive the quad-core processors Intel and captured the market ahead of AMD, who could only react to Intel’s offer...

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3.2.2 Develop product lifecycle &development timing target
2.1.1 Analyse & understand competition
3.1.1 Establish a design process

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