Competitive advantage gained through innovative idea

ICI Explosives Australia, sold commodity explosives to quarries who used them to blast a rock face into a sellable product. Blasting required considerable expertise and an ineffective blast had a major negative impact on profitability. Because as many as 20 parameters affected the performance of a blast, ICI, recognised the risk customers faced and began a programme to quantify what was considered an art. ICI engineers developed strategies and procedures to reduce the uncertainty of blast perfor...

BPIR Categories

3.2.1 Translate customer needs into product requirements
3.2.5 Involve stakeholders in innovation & product/service development