ICI Explosives Australia, sold commodity explosives to quarries who used them to blast a rock face into a sellable product. Blasting required considerable expertise and an ineffective blast had a major negative impact on profitability. Because as many as 20 parameters affected the performance of a blast, ICI, recognised the risk customers faced and began…

BPIR Categories

3.2.1 Translate customer needs into product requirements
3.2.5 Involve stakeholders in innovation & product/service development

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