The competitive position at the PRO-TEC Coating Co, a US coated sheet steel manufacturer, was evaluated against competition within the industry and from alternative materials. To ensure a competitive advantage PRO-TEC developed a family of advanced high strength steels (AHSS) grades developed through a collaborative effort of United States Steel Corporation (USS), KOBE Steel (KOBE) of Japan., and PRO-TEC advanced high strength steels (AHSS)., and adopted a the first-to-market strategy. Competit...

BPIR Categories

2.1.1 Analyse & understand competition
2.1.4 Assess new technology innovations

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