To produce its sports utility vehicle, the MercedesBen/M-class, Daimler-Chrysler US used competitive benchmarking. The firm purchased and tore down competitors' vehicles to help understand their costs and manufacturing processes, then assembled teams of suppliers, design engineers, production engineers, accountants, and marketing professionals to design the vehicle prototype and production processes. The company was able to produce an entirely new vehicle from concept to production in four years...

BPIR Categories

2.1.1 Analyse & understand competition
14.2.4 Conduct best practice/ process benchmarking

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