The Charter School of San Diego (CSSD), a US Charter School and winner of the 2015 Baldrige National Quality Award, systematically listened to former, potential and competitors’ students and other customers to obtain feedback on its educational programmes and services, support and transactions. To increase the quality of programmes, services, customer experience, and market share,…

BPIR Categories

2.1.1 Analyse & understand competition
1.2.4 Customer reactions to competitive products

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