S. D. Warren, a pulp and paper firm located in Westbrook, Maine, discovered that its international rivals from Germany and Japan were gaining a competitive advantage by adopting automation, computerisation, and robotization. Warned by its competitor analysis system, the mill manager and vice president developed rescue-allocation strategies that would help the firm's major US plant achieve an 80 % level of computerisation. The top management at S. D. Warren became convinced that technological ada...

BPIR Categories

1.2.4 Customer reactions to competitive products
2.1.1 Analyse & understand competition

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