In 1999 the CEO of the then struggling Coca-Cola Company, a US based beverage manufacturer, was told by two of the company’s directors in an unscheduled meeting at an airport, that his hard handed tactics had alienated business partners and shareholders and left him with a reputation for not listening to the board. The CEO, believing that the two directors spoke for the complete board, abruptly resigned. The company’s share price fell 12% in two days as the board and investors struggled to u...

BPIR Categories

8.1.2 Review the performance of senior leaders
8.1.3 Develop and administer governance system

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