Corporate Communication plan delivers for travel company

In 2010, after it found that 80% of employees could not name a single one of its company goals, TUI Travel Inc , a UK based travel and leisure company, decided to produce a visual representation of the company strategy that reflected the nature of the business and also looked like fun. Two communication consultancies helped TUI create "The "Big Conversation" in which the manager talked the team through what needed to be achieved, using the idea of the "big picture" to lead a discussion on compa...

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
8.2.1 Leaders communicate with employees
2.5.1 Communicate policies & strategies