In 2010, after it found that 80% of employees could not name a single one of its company goals, TUI Travel Inc , a UK based travel and leisure company, decided to produce a visual representation of the company strategy that reflected the nature of the business and also looked like fun. Two communication consultancies…

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
8.2.1 Leaders communicate with employees
2.5.1 Communicate policies & strategies

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