Corporate entrepreneurship encouraged at Google

Google, the US based provider of internet search, cloud computing, and advertising technologies, saw itself as an internal ecosystem of entrepreneurs. The company: 1. Allocated extraordinary amounts of time and effort on recruiting. To be hired, a candidate could go through up to 20 interviews to ensure the individual had the right combination of "entrepreneurial DNA," broad technical talent and intellectual agility. 2. Allowed employees to spend 20% of their time to promote their ideas to coll...

BPIR Categories

2.1.4 Assess new technology innovations
4.1.1 Identify market segments & target customers
3.2.1 Translate customer needs into product requirements
8.2.2 Create an environment for empowerment/innovation
9.7.1 Encourage employee involvement and feedback