Google, the US based provider of internet search, cloud computing, and advertising technologies, saw itself as an internal ecosystem of entrepreneurs. The company: 1. Allocated extraordinary amounts of time and effort on recruiting. To be hired, a candidate could go through up to 20 interviews to ensure the individual had the right combination of "entrepreneurial…

BPIR Categories

2.1.4 Assess new technology innovations
4.1.1 Identify market segments & target customers
3.2.1 Translate customer needs into product requirements
8.2.2 Create an environment for empowerment/innovation
9.7.1 Encourage employee involvement and feedback

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