To encourage corporate entrepreneurship, IBM, the US-based computer company, developed a corporate culture that supported new business opportunities. The company established its Emerging Business Opportunities programme, encouraged ideas generation and networking with its Thinkplace and Innovation Jams, and supported divisional processes for corporate entrepreneurship, some of which transferred projects to the Emerging Business Opportunities programme for development and scaling. The company ena...

BPIR Categories

2.1.4 Assess new technology innovations
4.1.1 Identify market segments & target customers
3.2.1 Translate customer needs into product requirements
8.2.2 Create an environment for empowerment/innovation
9.7.1 Encourage employee involvement and feedback

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.