In 1999, to generate new thinking E.I. du Pont de Nemours and Co., the US-based chemical conglomerate, set up an internal group called the Market Driven Growth initiative. The programme provided employees with assistance from idea conceptualization through to commercialization. Business builder sessions helped people generate and prioritize different business concepts, teams would then develop a detailed business plan, and given a 180-day "contract" to address major uncertainties of the proposed...

BPIR Categories

2.1.4 Assess new technology innovations
4.1.1 Identify market segments & target customers
3.2.1 Translate customer needs into product requirements
8.2.2 Create an environment for empowerment/innovation
9.7.1 Encourage employee involvement and feedback

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