Centrica, a UK based supplier of energy and services to homes and businesses, had its subsidiaries, British Gas and Scottish Gas, use 40% of their available budgets (2m pounds) to support a single charity - Help the Aged, with key themes of warmth and old people. Employees and customers raised/donated a further 1.25m pounds and more than 300,000 old people were helped. Community awareness of the companies' involvement in community affairs rose 2% to 18%, with 57% of those who knew about the part...

BPIR Categories

13.7 Develop community relations
13.5 Develop public relations program

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