In 1999 Hewlett-Packard (HP), a US based global provider of computing products, had a strong corporate culture, the "HP Way", but was seen as a "hardware has-been" unable to keep up with the internet age. The company hired a new CEO who set out to reinvent the company into one which would be seen as more innovative and which functioned according to the "rules of the garage". To create the new reputation, the CEO began telling a story about the past, present and future of the company which looked...

BPIR Categories

2.2.3 Develop vision and/or mission
13.5 Develop public relations program
2.5.1 Communicate policies & strategies
14.3.5 Reengineer business processes & systems

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