In 1999 Hewlett-Packard (HP), a US based global provider of computing products, had a strong corporate culture, the "HP Way", but was seen as a "hardware has-been" unable to keep up with the internet age. The company hired a new CEO who set out to reinvent the company into one which would be seen as…

BPIR Categories

2.2.3 Develop vision and/or mission
13.5 Develop public relations program
2.5.1 Communicate policies & strategies
14.3.5 Reengineer business processes & systems

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