Under attack for contributing to increased obesity, McDonalds, the US based global food service retailer, changed its menu to include healthier foods. The company began offering salads, all-natural gourmet salad dressing and premium coffee, and provided sliced apples in its Happy Meals. As a result, McDonald's sales and share price increased in an age when other fast-food chains scrambled to respond to the threats of obesity litigation and changing customer preferences....

BPIR Categories

12.9 Implement sustainable business strategies
13.1 Develop and manage supplier/customer partnerships
2.1.6 Identify social & cultural changes
1.2.3 Identify new innovations that meet customer needs

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