Because it believed long-term competitive success was dependent on the company being trusted to meet society's expectations, the Royal Dutch/Shell Group moved to gauge its performance on social and environmental issues in addition to financial indicators. In strengthening its business principles in order to earn trust and build its reputation, Shell: 1) Made new commitments to contribute to sustainable development and to support human rights; 2) Introduced mandatory internal processes to ensure...
BPIR Categories12.1 Formulate environmental management strategy
12.8 Develop and manage environmental performance measurement/information system
2.1.6 Identify social & cultural changes