Corporate social responsibility (CSR) in a large telecommunications organisation

In 1991 BT, a global provider of telecommunications products and services, appointed a manager responsible for the strategic direction of BT’s environmental and social policy. A structure including a board member with overall responsibility for environmental affairs and an environmental champion in each operating division was set up. BT committed itself to contribute to the communities in which it operated and to minimise adverse environmental impacts. Its statement of business practice define...

BPIR Categories

13.1 Develop and manage supplier/customer partnerships
13.7 Develop community relations
13.9 Anticipate public concerns
12.8 Develop and manage environmental performance measurement/information system