Camelot Group, a private sector, profit-making company, operates the UK national lottery and distributes funds to good causes through 16 distribution bodies. These include the New Opportunities Fund, Community Sports Council Fund, Heritage Lottery Fund and the Arts Council. Camelot developed CSR strategies across the entire company in response to stakeholders’ expectations, and as part of its continuing licence commitment to the National Lottery Commission. The programme began with the develop...

BPIR Categories

13.1 Develop and manage supplier/customer partnerships
13.7 Develop community relations
13.6 Interface with board of directors
2.2.1 Obtain stakeholder input into strategy formulation
9.7.1 Encourage employee involvement and feedback

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