To meet its corporate social responsibility objectives Southwest Airlines (SWA), a US airline, partnered with a number of causes helping to fight cancer, diabetes, AIDS, muscular dystrophy, and other illnesses. As an example, the LUV Classic golf tournament raised more than $11 million for the Ronald McDonald House Charities since the event was first game…

BPIR Categories

13.7 Develop community relations
13.1 Develop and manage supplier/customer partnerships

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