To build guest relationships K&N Management, a US Owner of Fast Casual Restaurant Chains, benchmarked best practices inside and outside the industry. K&N identified each guest at its Rudy’s Chain as either a rookie or a repeat guest. Rookies received a hearty welcome before the cashier provided samples of signature items, explained the menu step-by-step,…

BPIR Categories

1.3.1 Build customer relationships
1.1.1 Customer performance/satisfaction measurement

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