Crisis management process expected to protect company brand image and reputation

When Unilever US, the US arm of the global FMCG giant, found that 10 million cans of its Slim-Fast ready-to-drink products had a possible bacterial contamination it moved quickly. The company notified the FDA in December 2009, recalled the product and urged consumers to dispose of it and contact the company for a full refund. The company’s prompt reaction included open communication with victims and stakeholders, expressions of remorse and a proactive strategy to ensure this type of crisis wo...

BPIR Categories

2.5.4 Identify and manage risks
13.8 Manage legal and ethical issues