Crisis management – slow reaction to crisis intensifies damage

In 2005 Bausch & Lomb (B&L), a US based global eye-care company, was informed of a possible link between the outbreak of eye infections in Asia and the use of the company’s "Renu with MoistureLoc" contact lens solution. B&L suspended sales in Asia but failed to notify the FDA of a possible US public safety concern. In March 2006 B&Lwas informed by a US doctor that three of his patients had used Bausch & Lomb products, and had been infected. When B&L again failed to notify the FDA the doctor di...

BPIR Categories

2.5.4 Identify and manage risks
13.8 Manage legal and ethical issues