Customer acquisition strategy at an award winning community hospital

Primary competitors for Advocate Good Samaritan Hospital (GSAM), a US community hospital all not-for-profit hospitals who had or planned to add or had private rooms, a marketplace differentiator. GSAM was constrained by limited availability of private rooms in the Medical/Surgical areas. To respond to the disadvantage, GSAM leveraged its core competency of building loyal relationships and launched a redesigned model of care. GSAM significantly improved health outcomes, engaged and built loyal re...

BPIR Categories

4.1.1 Identify market segments & target customers
1.3.1 Build customer relationships