To win customers from outside its traditional base the Armament Research, Development and Engineering Centre (ARDEC), a US military research and manufacturing facility and winner of the 2007 Malcolm Baldrige National Quality Award (Non Profit Sector), initiated a Lean Six Sigma project in 2006 that resulted in four areas of customer/market segments, each with a particular objective: 1) Army Customer, Existing Service Offering: Maintain the Customer Base; 2) Army Customer, New Service Offering: P...

BPIR Categories

4.1.1 Identify market segments & target customers

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