To support Customers and build Customer Relationship Team members at the Centre for Organ Recovery & Education (CORE) a US Organ Procurement Organisation, engaged in ongoing communication through meetings, scheduled teleconferences, phone calls, emails and face-to-face interactions (see Fig. 3.1-1).Customers were also engaged through social media by managing a Facebook page, Twitter, Instagram and website.…

BPIR Categories

1.1.2 Develop customer interview/focus group approach
1.1.7 Review customer listening & learning methods
1.3.1 Build customer relationships
1.3.2 Determine & provide customer contact mechanisms

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