Owner Clinics (new/used/MPGreen) at Don Chalmers Ford (DCF), a US Ford Motor Company franchise and winner of the 2016 Baldrige National Quality Award, provided owners with tips on how to save gas, purchase fuel, maintenance and drive the most economical and eco-friendly way. A survey for customers attending the clinics asked what was most beneficial…

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
15.2.2 Customer retention/referral/relationship building
15.2.4 Service performance e.g. quality/delivery/value

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