An indicator of Customer Engagement at MidwayUSA, a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, was the National Rifle Association (NRA) Round-Up Percentage which measured the percentage of orders on which customers rounded up their purchase total to contribute to the NRA. Results significantly outperformed the combined…

BPIR Categories

15.2.1 Customer satisfaction, accolades, awards
15.1.1 Strategy success measures & performance indexes

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