To improve customer experience, Sprint, a Global telecommunications products and services company, initiated a process called the "The Magnificent Seven," and aligned the company and its employees around its goals. To meet identified customers wants and needs Sprint’s new marketplace offers were introduced with unprecedented simplicity and value, including its innovative Sprint Free Guarantee, which offered industry's only money-back guarantee. After these improvements the company’s overall ...

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
4.2.1 Manage sales & sell products & services
4.1.2 Manage advertising & promotional activities
13.1 Develop and manage supplier/customer partnerships

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