Customer feedback at JUMBO, a Singapore based seafood restaurant chain and winner of the 2015 SPRING Singapore Quality Award for People Excellence, was collected through a number of formal and informal channels including feedback forms, social media platforms, and by traditional methods like phone calls, letters, emails and customer interactions with staff. Market research/market surveys…

BPIR Categories

1.3.2 Determine & provide customer contact mechanisms
1.1.6 Analyse customer data

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