In 2010 Dell a US computer company, won the Forrester Research Voice Of The Customer Award for its customer focus approach. The company was judged across five categories: clarity of approach, business value to the organization, positive impact on customer experience, innovation, and potential for other companies to repeat the practice. Dell placed customers at the core of its existence and reinforced its significant focus on employee and customer collaboration by instituting forums to allow cust...

BPIR Categories

1.3.1 Build customer relationships
1.3.2 Determine & provide customer contact mechanisms
1.1.1 Customer performance/satisfaction measurement

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