Customer focus at Wing Tai Retail, winner of the 2012 Singapore Quality Award, was strategically directed at the delivery of a customised customer focussed experience. The 5 key foci of service delivery were: 1) A customer centric approach in which segmentation was by customers and not by products or brands, with service and experience customised by segments. 2) Sales staff were trained to be fashion coordinators and brand ambassadors, equipped with fashion-awareness and styling skills, and give...

BPIR Categories

1.3.1 Build customer relationships
1.2.3 Identify new innovations that meet customer needs
4.1.1 Identify market segments & target customers
1.1.6 Analyse customer data

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